Arth Linen
Jaipur — The Pink City
A land of vibrant and royal heritage, Jaipur is the capital of the state of Rajasthan, situated in north-west India. Jaipur thrives as a center of exquisite artisanal crafts and the bustling garment and textile industry. And this is where, Arth Linen was conceptualised.
Meet Our Founders
Drawing from their family's extensive experience in the bed and hospitality linen manufacturing sector, which primarily centered around microfiber materials, siblings Rishabh & Ria became acutely aware of the ecological footprint associated with conventional textile production. Driven by a desire to forge a more environmentally conscious path, they founded Arth Linen, a venture that epitomises their ethos of sustainability and reverence for tradition, drawing inspiration from their home town Jaipur's rich cultural heritage .
Arth Linen endeavors to weave together the threads of sustainability and tradition, crafting a narrative that honors India, and the city of Jaipur, celebrates its artisans, and champions a more sustainable future for generations to come.
While at the University of Cambridge, Ria showcased Arth Linen, at the prestigious Female Founder's Prize Business Challenge hosted by Lucy Cavendish College, where the venture was awarded a £10,000 pre-seed grant. Watch Ria discuss Arth Linen:
The Arth Linen Way
Sustainable Consumption
We use only the best possible sustainable alternatives such as bamboo and hemp, instead of microfiber, to create our bed linen products. Our materials are carefully sourced and chosen for their low environmental impact and durability, ensuring that our products are not only eco-friendly but also of the highest quality.
Choosing Organic
Our commitment to sustainability extends to our use of organic dyes crafted through age-old techniques, ensuring each hue is both eco-friendly and biodegradable. You might even detect hints of cinnamon or roses in the dyes, evoking a sensory journey through India's vibrant landscapes.
Preserving Heritage
We deeply value heritage preservation as a cornerstone of our mission. We are passionate about creating exquisite products that preserve and celebrate the rich cultural heritage of India. By incorporating age-old techniques and traditional motifs into our designs, we honour the legacy of craftsmanship passed down through generations.
Empowering Women
By collaborating with skilled women artisans, we provide them with a platform to showcase their talents and preserve their traditional craft. Our initiatives aim to not only create economic opportunities but we also train more women in our community in this revered art form so they too can share their stories through their craft.
Uniquely
Yours
The brand collaborates closely with skilled women artisans, who weave the rich tapestry of India's folklore into each handcrafted block. This delicate process infuses every product with captivating imperfections, bestowing upon them a uniqueness that renders it exclusive to our customers.